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National Tide - Digital Non-legacy Brand Intelligence Workshop Completed Successfully

News Shanghai Institute of Visual Arts

Guided by the Shanghai Municipal Bureau of Culture and Tourism, hosted by the Shanghai Institute of Visual Arts and undertaken by the School of Design, the "China Intangible Cultural Heritage Heritage Inheritance Crowd Training Programme" (the 21st) - Guochao - digital non-heritage branding and intelligence training course "Officially opened!


Yu Zhenwei, deputy secretary of the party committee and vice president of Shanghai Institute of Visual Arts, Zhang Ping, director of the training office of the Shanghai Institute of Visual Arts, Shanghai Institute of Visual Arts College of Design, vice president of Wang Hongjiang, and 20 students from Longquan, Zhejiang, Jinhua, Dongyang, Zibo, Shandong, and Shanghai districts to participate.


Zhang Ping, director of the school training office of the trainees put forward high expectations, the people's non-legacy people share, non-legacy is more in need of not framed in the museum on a shelf, but a living heritage, is integrated into the daily life of ordinary people, and the power of capital and modern technology boldly embraced. We hope that the participants will use the momentum of the national tide to carry forward the traditional culture, into the spirit of non-heritage, bring new sparks for the new era, and write their own proud of the new business card.


JDS design was invited by the college to teach design courses for the students, including a variety of dimensions from design thinking exercise to the history of industrial design, etc. The students actively participated in the interaction. Non-legacy projects have always been an important way for the Chinese government to advocate the revival of national culture. In the past, many non-legacy projects were mostly combined with art to promote traditional culture and artistic expression and were more active in the local or folk culture circle, resulting in low commercial transformation of the projects. After discovering these pain points, JDS design combines commercial design thinking with traditional handicrafts and empowers commercial projects with non-heritage crafts. It helps the college and students to better land and transform into saleable products.

This form of cooperation is the same as the Bauhaus movement 100 years ago, through the combination of artists, craftsmen, and industrialists, to provide users with more heartfelt products.

JDS Design has also been participating in similar social welfare activities for a long time, contributing to the development of the industry.

Project Date:2023.06.5 - 09.20
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